Benefits of eCommerce Website: How Selling Online is Helping Businesses Survive COVID-19
As lockdowns became the new normal, businesses and consumers increasingly “went digital”, providing and purchasing more goods and services online, raising e-commerce’s share of global retail trade from 14% in 2019 to about 17% in 2020 and increasing.
How to Build an Ecommerce Website Step-by-Step
Building an eCommerce Website may be simpler than you imagine. There are now eCommerce solutions that do most of the work for you, but you still need to understand what’s offered and what your site needs. If you do enough research, you can make decisions that lead to a magnificent site that grows and evolves with you in the years to come.
- Select your perfect eCommerce platform.
- Purchase a domain name.
- Find a developer.
- Pick your eCommerce theme.
- Customize your eCommerce template.
- Add your products.
- Set up payment options.
- Sort out your shipping settings.
- Preview, test… and publish your online store.
Over 40 percent of respondents believed that given the restrictions imposed by the government because of the coronavirus (COVID-19) pandemic, online stores like. Online Mobile Accessories Websites should provide free home delivery that does not involve direct contact. At the same time, 15 percent of respondents considered that it was very important for online stores to ensure secure payment methods.
Tips for outstanding eCommerce website design
- Web design is critical when creating an eCommerce website. Good eCommerce web design is all about using the right colors, fonts, images, words, and graphics to convince visitors to make a purchase. Your eCommerce website design should attract potential customers, provide a great user experience and present your shop in the best light.
- Keep it simple
- Make branding a priority
- Think like a website visitor
- Use color to your advantage
- Use high-quality images
- Make your content scannable
- Make it look professional
- Make categories easy to navigate
- Make categories easy to navigate
- Make checkout a breeze
- Make it responsive
Of course, the benefits of eCommerce go even further. Here are a few more ways eCommerce can help your business right now.
How to Get eCommerce Success
Being successful online isn’t as easy as creating an Amazon seller profile or creating a storefront. You’ll need to create a great shopping experience for users to thrive in the eCommerce space. So, what constitutes a fantastic online shopping experience? Your online strategy and process should include:
Accurate and up-to-date product information.
This is especially important when it comes to inventory availability; no one wants to order a product to then be told it’s out of stock!
Expected Delivery Dates
Like inventory availability, this is an important way to keep customers informed and can help them plan their orders based on when they need products by.
Helpful shopping features
Related product and search suggestions, frequently purchased items, and clear sales and promotion information let consumers find new products they’ll love.
User-friendly shopping carts
Visible shopping carts help customers keep track of their order contents, while tax and shipping calculators as well as delivery options, help reduce cart abandonment rates and capture sales.
Rapid fulfillment
Today’s consumers are used to platforms like Amazon and Walmart offering free 2-day or even same-day delivery. Make sure you set appropriate delivery timeframes, and send customers tracking and delivery updates to keep them in the know.
Power of Social Media
Social media provides a great opportunity to connect with customers and bridge the gap between online and offline shopping.
- Social media ads. Advertising on Facebook, Instagram, and other social sites can drive traffic to your online store.
- Use Pinterest to promote products. For selling physical items, Pinterest is one of the best options as many users come to this site to browse for inspiration. You can build traffic organically with pins and boards as well as by advertising on Pinterest.
- Engage with your followers. It’s important to stay connected to your followers. Monitor your channels and promptly answer questions and comments.
Start With Search Engine Optimization
You do that with a process called “SEO,” or search engine optimization. The idea behind SEO is making sure that when your target customers search for your product online, your business is the first thing that comes up. How often do you go past the first page of search results to find something? Not often, and you’re not alone. The good news about SEO is that you can do it yourself. There are plenty of great tutorials online from places like Moz or Distilled on how to start your own SEO efforts. You can also hire an outside SEO agency to manage it for you.
