Just like cars, websites require maintenance to operate properly. Properly Website Maintenance of your site helps to ensure site security, increase the number of new visitors, boost returning traffic, and more. Once the website is set up, it needs updating, monitoring, backups, and technical support. You need to do this consistently in order to ensure that the website remains updated, safe, and secure. This encourages growth in traffic and boosts your SEO and rankings on Google.
We all know the importance of having a well-structured website. But simply having the site up and running is not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity.
Website Performance & Load Time Management
Something else which falls under good customer experience, however, we felt like it deserves its own category, is website performance. According to different studies, over 40% of visitors drop off (leave the website), if it takes more than 3-4 seconds to load. How much could this be costing your business?
The quality of the website built itself
Reputable web design agencies will not use themes, as themes come with a lot of unnecessary built-in functionality, which will slow down your website.
As the saying goes – cheap is not always good. And this is definitely NOT the place where you should think of saving some money. Having a good hosting company plays a major factor in the performance and loading speed of a website.
That’s why we always suggest choosing a reputable Webhosting company. We at ShehzadOnline offer Amazing Speedy Server for Websites Web Hosting.
Website Maintenance Is Important For SECURITY!
Security is the main reason that website maintenance is so important. If your organization is using a Content Management System (CMS) such as Drupal or WordPress, you will want to ensure that your site is keeping up with software patches and security updates. Failing to do so gives hackers the chance to steal data from your site.
Security is the number one reason why website maintenance is important – and the primary problem that often makes news headlines.
When your business website uses WordPress (which we, at ShehzadOnline, recommended) or a similar content management system (CMS), it’s important to make sure that you are always running the most up-to-date version. This ensures that WordPress’s latest bug fixes and security patches are installed on your site. Sure, some hackers want to go for a “big hit” and steal tens of thousands of credit card numbers or passwords, but most don’t. In fact, lots of hacks occur where malware or a Trojan Horse is uploaded to your website. This causes problems not just for you, but potentially for every person who visits your business’ website, too. How do hackers get in? They exploit the weaknesses in the website’s outdated software and security patches. Just like a thief will look for an unlocked door or an ineffective security system, hackers actively seek out old websites because they are easier targets.
Search Engine Optimization (SEO)
The search engines prefer sites that are fast, error-free, well maintained, and most of all; they love to index fresh content. So, every time you update the website, you are giving the search engines new material with which to rank your site. You must ensure your website is regularly updated with material related to the subjects with which you want people to find your business.
In order to provide searchers with the best quality content, search engines such as Google raise rankings for websites that are updated regularly. A higher ranking increases your site’s visibility, which increases the likelihood that your content appears when your target audiences search for relevant keywords. Updating your site with valuable information, fixing broken links, removing duplicate pages, and keeping your content updated will help drive both new and returning visitors.
Keeping Up with the Latest Design and Technology trends
If you’re maintaining your website regularly, then there’s a high chance of you being an early adopter of the latest website technology trends. These trends could help your website’s back-end run smoother. Also, by regularly updating the software, you can avail yourself of the latest features with the updates.
On the other hand, you tweak your website design to make it look sleek. The better design your website has, the more chances you can convince the audience that you should be their ultimate choice.
Website maintenance is important for all organizations, both big and small. Regularly maintaining your site will improve performance and provide a safe and secure environment for your visitors.